How to integrate KeyWI with Google Analytics?

Last updated ·
May 12, 2022

There are five questions we will answer to fully inform you on KeyWI's integration with Google Analytics:

  1. How can I connect KeyWI to Analytics?
  2. How can I manage owners, users and permissions in Google Analytics?
  3. Why does KeyWI need access?
  4. What data does KeyWI use from Google Analytics?
  5. Does KeyWI work without this integration?

If you still have questions afterwords, let us know via the chat!

How can I connect KeyWI to Analytics?

The first option is to connect during onboarding:
  1. In the first step of the onboarding we ask you to add a name to your project. After naming your project, click on the Sign up with Google button:
Screenshot of KeyWI connect integrations
Screenshot of KeyWI connect integrations
  1. Now a pop-up opens where you have the option to choose an account you want to connect with. Use the account with the website data you want to start with. Please be advised that you can’t connect to Google Analytics without a Google account.
  1. Your personal digital marketing assistant needs access to web performance data. By accepting this pop-up you give KeyWI permission to start creating tasks. Make sure to hit the allow button below. We explained why KeyWI needs access to your Google Account here.
Screenshot of KeyWI connect integrations
Screenshot of KeyWI set Google permissions

If you see a red error message after you click Allow saying: unauthorized to make this request, you don’t have enough rights in Google Analytics to give access. Continue to the next question or contact your manager, developer or agency who has full rights.

  1. Select the account of the website you want to add in the dropdown and press confirm. Make sure the Google Analytics account corresponds with your Google Search Console and Ads accounts. 
Screenshot of KeyWI confirm search console domain
Screenshot of KeyWI confirm Analytics domain

Great! Now you’ve added Google Analytics to KeyWI.

Want to make changes to the domain that is linked? Click on ‘Google Analytics connected’.

Want to connect with a different Google Account? Click the red button below ‘Switch Google account’. Please be advised that you will need to reconnect all selected integrations.

You can also connect Google Analytics and Ads account by selecting the accounts in the dropdown.

The second option is to connect via the Account page:

If you want to connect Analytics later or change the connection you can do so in the Account page > Integrations.

Beware that connecting a Analytics account for a different domain to your personal assistant can confuse the assistant and break it. Instead create a new project and start onboarding again.

How can I manage owners, users and permissions in Analytics?

To manage your analytics owners, users and permissions you can follow this guide by Google. It also explains how to add and remove users from Analytics.

Why does KeyWI need access

To give you digital marketing tasks and share insights in performance in our Analytics dashboard KeyWI needs to analyse data. A lot of data. And valuable data is in Google Analytics. Google Analytics measures website traffic, audience, behaviour and conversion data.

Google Analytics carries website traffic and visitor data. The tool helps anyone with a website to understand how they are performing in the search landscape. However, these insights can be quite overwhelming if you don’t know what to do with them.

A beginner’s guide to Google Analytics can be found here.

What data does KeyWI use from Google Analytics?

The following data is collected from your Google Analytics account:

  • Sessions
  • Conversions
  • Events (coming soon)
  • User activity (coming soon)
  • Time spent (coming soon)
  • User data (coming soon)
  • Geo data (coming soon)
  • Demographics (coming soon)

All data is used in creating a personal search engine marketing assistant for you.

Does KeyWI still work without this integration?

Yes, an Analytics integration is not yet required. The KeyWI assistant does not work without Google Search Console integration and a Google Ads account connected. To create a personalised search engine marketing assistant we need to understand your target audience, how they search and what content they interact with. This is only possible by connecting these web performance tools.

If you have any questions, send us a message in the chat.

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