In this article, we will explain how you can add localisation and topic & goal settings in the onboarding. Settings that you add in this phase of the onboarding define how and where you want to grow your business. We will explain why this phase of the onboarding is so important by covering the following topics:

1. ‍Localisation details‍
2. Topic & Goals‍
3. Complete setup

Localisation details

By sharing your location, language, search domain and device details, KeyWI is able to analyse the local search landscape. As you might know search results vary per location and language. KeyWI analyses your business’s keywords per location and language. 

1. Search for a location
   ‍In this field you can type in any location worldwide and is optional to add. 
   We advise you to not be too specific about the location here because choosing a region or zip code for example might be too narrow a search landscape for your company. Unless you are a local business owner who offers products or services for a specific location.

2. Language & location
   ‍KeyWI can provide digital marketing tasks for any language and location. Select the language your target audiences search in. If you have a multilingual website, make sure to choose the corresponding country and language per website. 
   If you have added a location in ‘Search for a location’ the default language and country will automatically be chosen.

3. Search domain & device
   ‍Search results also vary per search domain and device. Make sure you have the right information about the device you want KeyWI to optimise for. In many cases B2C businesses have more traffic coming in via mobile, but B2B businesses might get more traffic via desktop. To view your device traffic, go to Google Analytics, click on Audience > Benchmarking > Devices.

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Topic & Goal

Next, KeyWI needs some more information about your business. By sharing keywords that are relevant to your business, KeyWI can look for more keywords that are related to your business. It’s a smart way of broadening your business potential in search.

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Inspiration

Add at least 5 keywords and max. 20 keywords in this field. The more keywords, the better. Use keywords that have similar meaning instead of separate keywords with different meanings. Take a look at this example about a coffee bean blog:

Example 1 (good): coffee beans as 1 keyword

Example 2 (bad): coffee as 1 keyword, beans as 1 keyword

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Following example 1: KeyWI finds relevant keywords in the search landscape connected to coffee beans.

Following example 2: KeyWI finds keywords for coffee but also for beans separately. Keywords for beans probably involve kidney beans, cranberry beans, flat beans etc. You are still able to remove these keywords in the next step of the onboarding, but save yourself some time and add keywords that share the same meaning on a broader topic level.

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It’s fine to add keywords with more than 2 or 3 words. Those keywords still count as 1 keyword. Keywords with more than 3 or 4 words are often defined as long tail keywords. Long tail keywords are quite specific topics that people search for in low volumes, but can serve as important drivers of loyal visitors. KeyWI finds a long list of long tail keywords according to your seed keywords added, so don’t worry about that.

Type in the keyword you want to add, press enter and type the next keyword. You can also enter a comma to separate keywords.

Then it’s time to add a domain of one of your competitors. You can even add your own domain if you don’t know any competitors. KeyWI looks at the website domain and again finds keywords that could be relevant to your business.

A green check mark pops up when you’ve added the domain in the correct format.

Preview

Based on your input KeyWI generates a list of keywords. These keywords can be relevant to your business or not. Below you find the meaning of the columns:

Keyword: keywords found by KeyWI that could be related to your business

Search volume: how many times this keyword got search in Google on a monthly basis for your location settings

Source: KWP means Google Keyword Planner, SC means Google Search Console.

Irrelevant: tell KeyWI if a keyword is relevant to your project or business. This input needs to come from you. Only click on the flag if the keyword is irrelevant.

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Here’s how you should approach the keyword list:

1. Scroll down the list of keywords and check each keyword. If the keyword is not important to your project or business, flag them as Irrelevant. KeyWI’s AI learns from all of your input.

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2. Click continue to finish.

Complete setup

Great! Now you’re done with the onboarding, good job! The only thing left before you can start working on your digital marketing tasks is to click the big green button. 

KeyWI will now collect & analyse all of your input. Make sure to watch the welcome video while you wait. The video tells you how to immediately get started.

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If you have any questions, do not hesitate to send us a message in the chat!