In this article, we will explain how you can add localisation and topic & goal settings in the onboarding. Settings that you add in this phase of the onboarding define how and where you want to grow your business. We will explain why this phase of the onboarding is so important by covering the following topics:
By sharing your location, language, search domain and device details, KeyWI is able to analyse the local search landscape. As you might know search results vary per location and language. KeyWI analyses your business’s keywords per location and language.
Next, KeyWI needs some more information about your business. By sharing keywords that are relevant to your business, KeyWI can look for more keywords that are related to your business. It’s a smart way of broadening your business potential in search.
Add at least 5 keywords and max. 20 keywords in this field. The more keywords, the better. Use keywords that have similar meaning instead of separate keywords with different meanings. Take a look at this example about a coffee bean blog:
Example 1 (good): coffee beans as 1 keyword
Example 2 (bad): coffee as 1 keyword, beans as 1 keyword
Following example 1: KeyWI finds relevant keywords in the search landscape connected to coffee beans.
Following example 2: KeyWI finds keywords for coffee but also for beans separately. Keywords for beans probably involve kidney beans, cranberry beans, flat beans etc. You are still able to remove these keywords in the next step of the onboarding, but save yourself some time and add keywords that share the same meaning on a broader topic level.
It’s fine to add keywords with more than 2 or 3 words. Those keywords still count as 1 keyword. Keywords with more than 3 or 4 words are often defined as long tail keywords. Long tail keywords are quite specific topics that people search for in low volumes, but can serve as important drivers of loyal visitors. KeyWI finds a long list of long tail keywords according to your seed keywords added, so don’t worry about that.
Type in the keyword you want to add, press enter and type the next keyword. You can also enter a comma to separate keywords.
Then it’s time to add a domain of one of your competitors. You can even add your own domain if you don’t know any competitors. KeyWI looks at the website domain and again finds keywords that could be relevant to your business.
A green check mark pops up when you’ve added the domain in the correct format.
Based on your input KeyWI generates a list of keywords. These keywords can be relevant to your business or not. Below you find the meaning of the columns:
Keyword: keywords found by KeyWI that could be related to your business
Search volume: how many times this keyword got search in Google on a monthly basis for your location settings
Source: KWP means Google Keyword Planner, SC means Google Search Console.
Irrelevant: tell KeyWI if a keyword is relevant to your project or business. This input needs to come from you. Only click on the flag if the keyword is irrelevant.
Here’s how you should approach the keyword list:
Great! Now you’re done with the onboarding, good job! The only thing left before you can start working on your digital marketing tasks is to click the big green button.
KeyWI will now collect & analyse all of your input. Make sure to watch the welcome video while you wait. The video tells you how to immediately get started.
If you have any questions, do not hesitate to send us a message in the chat!