You start by gathering keywords about your client, company, topics or anything relevant to your SEO project. Make an extensive list of keywords, don't be shy. Want to improve your keyword research steps? Read on..
Next, you will need data. A lot of it. Each keyword has its own search intention, results, snippets, images, etc. We grab this data for you to understand how search engines interpret the keywords.
The next step in the process is to combine keywords based on their similarity, this is also known as keyword clustering or keyword grouping. As a result keywords that search engines find similar to each other are grouped. Giving you insights in which keywords to use in your on-page content.
The last step remaining is fitting KeyWI into your workflow. You already create extensive lists of keywords and you write content or outsource this. Between these two parts is where KeyWI fits in. Base your site structure and on-page content (briefs) on our analysis.