Fact: 75% of Internet users do not scroll beyond the first page of Google results. Whether you're starting out as an entrepreneur with SEO, launching a new product or marketing a new service. To grab the user's attention the goal is to rank on that first page. Using niche keywords not only increases your chances of ranking first page, but also increases your conversion rate. But how do you find niche keywords that are relevant to your industry? These 4 steps will get your niche keyword research started.
- Step 1: Selecting keyword tools
- Step 2: Collecting niche keywords
- Step 3: Fine-tuning keywords
- Step 4: Determining competition (optional)
- How can KeyWI help you?
Let's get started.
Step 1: Selecting keyword tools
Niche keywords are long-tail keywords for a specific industry, consisting of three, four, five or more words. By applying these keywords in your content you'll not only experience less competition than with general search terms, but you are also targeting a more specific audience. In return, targeted visitors will visit your website who are further in the customer journey. There are plenty tools that can give you new ideas that you've not previously thought of. Besides, you can also save time by using these tools for your niche keyword research. Below are 7 resources that can help you find your niche keywords.
Step 2: Collect niche keywords
To find the right niche keywords there is a majority of useful tools. Unfortunately, there is nog golden bullet.. However combining multiple keyword research tools may be even more effective. Diversification of sources helpt to understand what potential visitors are looking for. Besides, it can lead to different insights than someone only accessing a single source for this research. KeyWI recommends the following seven tools for keyword research in general and for niche keywords specific.
Google Keyword Planner (free)
Google Keyword Planner is the most well-known and applied tool for collecting keywords. It's free to use for anyone with a google account. Of course, there is a good chance that a competitor is also using Keyword Planner. Fortunately, there are other tools that offer a more extensive long-tail database of new potential search terms.
Keywordtool.io (paid)
Each search on google is the result of a users interest, desire or need. The tool keywordtool.io helps you analyse the trends on Google and see which keywords are relevant specifically to your industry and customers.
Answersocrates.com (free)
Answersocrates does not give you the answers someone is looking for, but the questions they use to come to an answer. With this tool you discover which questions are asked the most on Google and with that you get into the customer's head.
Kwfinder.com (paid)
Kwfinder focuses on finding long-tail keywords with low SEO difficulty. This tool shows how ''difficult'' it is for specific long-tail keywords to end up on the first search results page and compares this to industry competition.
Forums (free)
With forum research you get into the head of your customer. Many forums are divided into a long list of different industries. Spending an afternoon scouring forums will provide interesting insights into what topics are related to your product or service. Therefore, these forums will also yield interesting long-tail keywords that you wouldn't have thought of before.
Wikipedia (free)
We all know that Wikipedia is not always a very reliable encyclopedia, but when it comes to keywords, Wikipedia is the way to go. Whatever you're googling for, Wikipedia dominates the top rank, so why not take advantage of that?
Google auto suggest (free)
Google and other search engines anticipate keywords based on user history. When you start googling a single keyword, google automatically gives suggestions of complete search terms that are searched for. At the bottom of the results page you will find additional, usually longer, suggestions for similar search terms.
Q&A and how-to sites (free)
In addition to forums, you can also poke around on Q&A and how-to sites. Sites like Ehow and wikiHow, for example, are a gold mine when it comes to keywords. They rank on long-tail keywords with specific content. Also look around on Quora, Yahoo or Answers.com.
Step 3: Fine-tuning Keywords
The collected keyword list is not a search term research in itself, it is just suggestions of used search terms. Time to refine your list. WorldStream's Free Keyword tool is a handy tool for this. When you enter a keyword, the tool generates a comprehensive list of searches and volume on Google. Your keywords should be as specific to your niche as possible. The relevance of a keyword to your business determines how valuable they are.
Step 4: Determine competition (optional)
As a fourth, optional, step, there is competition. When you're busy searching for niche search terms, it can be helpful to keep an eye on where competitors and market leaders in your niche dominate. This is because it is harder to be able to get higher in google search results where the competition is high. Therefore, it may be smart to start writing about topics where the competition is lower.
How can KeyWI help you with this?
KeyWI is an ai driven search term cluster software. As input, this cluster software takes a list of search terms and search volume. Then, for each search term, it retrieves the search results from google and compares them with each other. In this way KeyWI discovers if there are relationships between the search terms and then classifies them into groups based on the relationships. What can you do with this? The visualisation in KeyWI clearly shows the relationships of the search terms to each other. This allows you to quickly see which topics are present in the list of search terms. This can be useful for structuring the website based on data and as Google considers important, but also for determining which search terms should be used on which page. In addition, KeyWI predicts the intent of all provided search terms based on what Google displays as results. This allows you to better understand what a searcher's intent is with certain search terms, which in turn affects how you write and the types of pages you will create. Finally, niche keyword research is an ongoing process, for successful content and website structures you need to keep monitoring and adjusting where necessary. Keep analysing keywords and map out which search terms will help you reach your business goals! Are you curious how KeyWI classifies your search terms? Try the tool for free for 14 days.
In conclusion, niche keyword research is an ongoing process, for successful keyword targeting you need to keep monitoring and tweaking where necessary. Keep analysing your keywords and map out which keywords will help you reach your business goals! Are you interested in learning more about KeyWI? Or are your looking for our plans. Any other questions let us know!
Sam van Houten is Co-Founder of KeyWI, has an educational background in data science and is always eager to learn new stuff. Together with the KeyWI team he has been busy developing SEO software and understanding how to use code to automate and smarten SEO tasks.
