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Switching from data-inspired SEO to ai-driven SEO

June 24, 2021
6 min read

Waste no more time experimenting with your organic search engine traffic. Start relying on data to build your website and content strategy. Be able to spend more time on creativity and quality instead of analysing keywords, search volumes and intent.

In this article we will explain how to make your SEO ai-driven. We will do so by answering the following questions:

  1. What is ai-driven SEO?
  2. I already use data, what's new?
  3. What are the benefits of ai-driven SEO?

After reading this, you will be ready to implement all your ai-driven knowledge like a SEO Scientist.

Let's get SEO scientific!

What is ai-driven SEO?

So what is ai-driven SEO or ai based SEO, just another catchy term to get you interested? No, it's not. But let's first understand what the current situation is in SEO. The larger part of SEO specialists believe they are performing data-driven search engine optimisation, because they use data, probably a fancy Excel sheet and some performance metrics. At KeyWI we rather call this data-inspired SEO, you use a few data sources as input to spot a trend in content. You use this trend to create your content and with trial and error you slowly improve. Before we are able to answer this question stated above, we want to answer the second question first.

"Almost all SEO specialists think they perform data-driven search engine optimisation, while they actually are data-inspired. Data-inspired can be defined as trendspotting, using a few data sources to predict the global trend." - KeyWI

I already use data, what's new?

Like we tried to explain, using data in SEO does not mean you are doing data-driven SEO. Even if you use tools to track and analyse your SEO performance, it still is not necessarily data-driven let alone ai-driven. Most people working in online marketing or content marketing often find themselves using search volumes, trying to figure out which intent a searcher has or analysing what the competition is doing. They call this keyword research and tell themselves this is data-driven. However, why keep guessing what it is a search engines returns on a user's search term when you can analyse the data it actually does return.

This brings us back to the first question: "What is ai-driven SEO?". Data-driven search engine optimisation can be described as utilising exact data to make a decision what to write about next or how to build your website and improve your ranking. We like to go a step further and use a trained algorithm to analyse the search engine data for you, giving you all the information you need to make that decision.

We're in the era where computational power is sky rocketing, why would we try to analyse thousands of keywords, search volumes, intentions and even competition by ourselves or a lousy Excel file. We created a way to aid you in making that decision based on how search engines act, how they decide what is relevant to a searcher when he or she uses a certain keyword to find something.

What are the benefits of ai-driven SEO?

We will go into the benefits of ai-driven SEO next, explaining how it can lead to improved organic traffic or higher conversions. With ai we can gain more insights in what is actually happening in the process of search and discovery. We are able to turn a list of keywords into:

  1. A grouped visualisation of keywords that are evaluated by the search engine as similar and with the same intention
  2. An overview of main and sub topics in a certain topic area or even niche
  3. Insight into a data-driven website structure
  4. Insight into data-driven on-page content suggestions with intent

Which all aid in people finding you when they actually want to find you. In other words a more efficient and high quality traffic towards your website or webshop.

Interested in learning more? Check out our homepage.

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